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Introduction to the Games, Apps and Social Media Industry, Business and Industry Trends Analysis

In the history of the world of business, very few industries have enjoyed the stellar growth that we have seen in electronic media and entertainment over the past few decades.  This spectacular growth has included electronic games, mobile apps and social media, but the meteoric growth in these three fields has been possible only because of underlying technology trends such as smartphone.
There is every reason for continued optimism regarding future growth of games, apps and social media due to three basic factors:  1) booming growth in the number of people around the world who use the internet on a regular basis, whether by fixed means, wireless devices or both; 2) continuing improvements in the speed and reliability of internet access; 3) the continuing and dramatic evolution of electronic platforms, particularly smartphones, game consoles and virtual reality (VR); and 4) the rapid adoption of artificial intelligence (AI) within all types of platforms and services. 
Three extremely important sectors of this evolving personal communications and media world include electronic games, apps and social media (GASM), and the lines between these three sectors frequently blur.  For example, multiplayer online games encourage communication between communities of players, while social media like Facebook are often the platforms that support the most popular games.  Meanwhile, apps are typically the vehicle of choice for launching a wide variety of communications tools, entertainment and internet sites, including games.  Users seamlessly let their online access flow from one segment of GASM to the other, and often use all three at once.
The security of user data and customer privacy remain significant concerns in the GASM business.  Elsewhere, customer privacy issues have been major points of concern at Facebook and other social media services.  Customers want to play games online and they want to interact on social networks, but they also want to control and protect their own personal data, and they certainly want to feel their credit card information is secure.
The latest generation of personal computers and operating systems have evolved to be very app-oriented, with the intent to make the PC experience more like the smartphone experience.  Another powerful trend is growing consumer interest in watching electronic game playing as a spectator sport (“esports”), where extremely talented amateurs, and sometimes professionals, compete either in live auditoriums with audiences, or on platforms like Twitch for online viewers.
 


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