Plus-Size Fashion Finally Gets with the Times
Popular ideas on beauty and fashion are always changing. For the first time in 2015, the Sports Illustrated magazine swimsuit edition featured a plus-sized model on its cover. Although consumers were more comfortable with a diverse set of body shapes and sizes at the time, the apparel industry caught itself playing catch up to cater to plus-size customers.
The plus-size market traditionally refers to women’s sizes between 14 and 16 or higher. For luxury brands and high fashion however, plus-size can start at 12. While traditionally the realm of specialty retailers, with the average American woman now between a size 14 to 18, plus-size fashion has become mainstream.
A number of high end fashion startups are looking to help plus-size fashion into the mainstream. A recent New York Times article featuring our research highlight’s their work. Even though some retailers are working to increase plus-size options, often the designs and cuts are unflattering or not very fashionable. These high end starts up, many run by former plus-size models and women that have been in the fashion industry for years, think they have the insight and knowledge to make plus-size fashion more accessible and frankly -more fashionable.
For everything you need to know about the global Apparel, Shoes & Textiles sector, see:
Plunkett’s Apparel, Shoes & Textiles Industry Almanac 2020
Available to Plunkett Research Online subscribers
See more information about the online edition here
Publication Date: April 2020 | Price: $379.99
Printed ISBN: 978-1-62831-529-5
eBook ISBN: 978-1-62831-874-6
See the complete listings of book contents and details here.