July 17, 2023

Plunkett Research, Ltd., a Houston-based market research firm, has published a complete, new report on the Sports & Recreation Industry.  (Plunkett’s Sports & Recreation Industry Almanac 2024,  It contains hundreds of pages of vital insights, including forecasts, market sizing, technologies analysis, trends analysis and statistical tables, as well as data on top global companies.

Key Findings:
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Sports & Recreation Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

  • Business trends analysis
  • In-depth industry overview
  • Technology trends analysis
  • Forecasts
  • Spending, investment, and consumption discussions
  • In-depth industry statistics and metrics
  • Industry employment numbers

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

  • U.S. and Global Firms
  • Publicly held, Private and Subsidiaries
  • Executive Contacts
  • Revenues
  • For Public Companies: Detailed Financial Summaries

Pages: 538

Statistical Tables Provided: 8

Companies Profiled: 400

Geographic Focus: Global

Price: $399.99

Key Questions Answered Include:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Sports & Recreation Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Sports & Recreation Industry

  1. Introduction to the Sports & Recreation Industry
  2. NFL (National Football League): The Biggest Money in U.S. Sports
  3. Broadcasting Fees, Digital Access and Investment Savvy Boost MLB (Major League Baseball)
  4. NBA (National Basketball Association) Goes Global
  5. NHL (National Hockey League) Expands
  6. Television Rights Contracts Bring in Lucrative Revenues for Major Sports Leagues
  7. Soccer (Football) Leagues Around the World Reap Significant Revenues and Sponsorships
  8. New Sports Stadiums Launched in the U.S./Stadium Sponsorships Offset Costs
  9. NCAA College Sports Are Immense Revenue Generators, Thanks to Broadcast Rights
  10. Student Athletes Eligible for Endorsement Fees/ Fight for Compensation and Benefits
  11. Golf Is a Major Sports Sector/PGA (Professional Golf Association) Plans to Merge with LIV
  12. Tennis Is a Massive Global Sport for Professionals and Amateurs Alike
  13. Fantasy Sports Post Growth, with 60 Million Players
  14. eSports: Electronic Games Become Spectator Sports
  15. Sports Betting Gains Traction with Online Betting
  16. Sports Equipment Manufacturers Offer the Latest High-Tech Advantages
  17. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
  18. Sports Agents Are Indispensable/Sports Marketing Booms in China
  19. Sports Licensing Heats Up
  20. New Video Game Console Technologies and Features Boost Sales
  21. Virtual Reality/Augmented Reality and 3-D Games Create Opportunities in the Tech Industry/Immersion Games to Grow
  22. Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel
  23. Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers
  24. The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere
  25. 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics
  26. Exercise Apparel Sales Rise/Athleisure Clothing Sales Soar
  27. Sports Equipment and Social Media Converge

Plunkett Research Provides In-Depth Tables for the Following Sports & Recreation Industry Statistics

  1. Sports & Recreation Industry Statistics and Market Size Overview
  2. Global Sports Industry Revenues, 2020-2022
  3. Selected U.S. Sports Industry Revenues: 2015-2021
  4. Sports Industry, Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
  5. U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2018-2021
  6. Estimated Monthly Sporting Goods Stores Retail Sales, U.S.: 1992- March 2023
  7. Overview of the Media Contracts of the Four Big Sports Leagues
  8. Sports Industry Employment by Business Type, U.S.: 2019-2023