Both the online audience and the level of sophistication in online advertising continue to increase dramatically. Advertisers large and small have made the Internet a significant part of their advertising strategies. $50.7 billion was spent on U.S. online ad spending in 2014 (including online and mobile platforms), up from $42.3 billion in 2013. Growth to $58.6 billion is expected in 2015. Online ad spending in 2014 accounted for 26.8% of all U.S. advertising. For 2014, global digital ad spending was an estimated $171 billion.
While Google remains the digital advertising leader, Facebook is building targeted advertising revenues based on likes and dislikes established in users’ profiles, to the extent that it is now one of the largest generators of online advertising revenue. The firm’s total revenue for 2014 was $12.47 billion, up from 2013’s $7.87 billion. Unique versions of each can be carefully edited and targeted for specific types of Facebook users. One Lexus ad was recently created in 1,000 different versions. Advertisers on Facebook have learned to use videos as an extremely effective part of their ads. That trend is also seen now on LinkedIn and will become strong on Twitter and Pinterest.
For more data, statistics and pricing plans on the Advertising & Branding Industry, see our online Advertising data at: https://www.plunkettresearch.com/industries/advertising-branding-industry-market-research/
If you’re interested in printed book or eBook data instead of online, here’s our latest publication:
Plunkett's Advertising & Branding Industry Almanac, 2015 Edition
eBook ISBN: 978-1-62831-692-6
Publication Date: April 2015