Complete Guide to the Games, Apps & Social Media Industry From Plunkett Research 2023

July 12, 2022

HOUSTON, Texas – Plunkett Research, Ltd. announces an important market research and competitive analysis report, Games, Apps & Social Media Industry Almanac, 2023 edition. A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.

In the history of the world of business, very few industries have enjoyed the stellar growth that we have seen in electronic media and entertainment over the past few decades.  This spectacular growth has included electronic games, mobile apps and social media, but the meteoric growth in these three fields has been possible only because of underlying technology trends such as smartphone.

Globally, as of 2021, there were approximately 9.1 billion wireless device subscriptions, in a world of 7.9 billion people in total. (Some users have more than one wireless service subscription.)  The base of people around the world who adopt smartphones will continue to grow, and they will use them to access the internet, games and mobile apps in massive numbers.

Key Findings:

  • Plunkett Research analyzes the top trends changing the industry, and provides in-depth industry statistics.  In addition, this publication profiles the top 200 companies in the Games, Apps & Social Media Industry.

Available Formats:

  • Printed Almanac: ISBN 978-1-62831-654-4 (Available Now)
  • E-book: ISBN 978-1-62831-979-8 (Available Now)
  • Plunkett Research Online (Subscribers)

Key Features Include:

  • Industry trends analysis, market data and competitive intelligence
  • Market forecasts and Industry Statistics
  • Industry Associations and Professional Societies List
  • In-Depth Profiles of hundreds of leading companies
  • Industry Glossary

Pages: 314            

Statistical Tables Provided: 14

Companies Profiled: 192

Geographic Focus: Global

Price: $399.99

Key Questions Answered Include:

  • How is the industry evolving? 
  • How is the industry being shaped by new technologies? 
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the games, apps & social media business including:

  1. Introduction to the Games, Apps and Social Media Industry                                                     
  2. The Coronavirus’ Effect on the Games, Apps & Social Media Industry                                      
  3. Overview of the Electronic Games Industry                                                                                
  4. Overview of the Mobile Apps Industry                                                                                        
  5. Overview of the Social Media Industry                                                                                       
  6. Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues              
  7. Streaming Apps Take Over TVs                                                                                                    
  8. New Video Game Console Technologies and Features Boost Sales                                           
  9. Online & Mobile Games Compete with Consoles                                                                       
  10. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow                                                                                          
  11. The Metaverse Builds Momentum                                                                                              
  12. Fantasy Sports Post Growth, with 60 Million Players                                                                 
  13. eSports: Electronic Games Become Spectator Sports                                                                 
  14. Virtual Worlds Provide Revenue for Games Publishers                                                              
  15. Global Mobile Apps Revenues Hit $170 Billion Yearly                                                                
  16. Embedded LTE Wi-Fi and Onboard Apps Incorporated by Auto Makers in New Car Infotainment Systems                                                                                                                                        
  17. Gamification:  Games Technology Boosts Education and Training                                             
  18. Sports Equipment and Social Media Converge                                                                           
  19. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers                                                                                                                
  20. The Future of Games, Apps & Social Media                                                                                

Games, Apps & Social Media Industry Statistics

  1. Games, Apps & Social Media Industry Statistics and Market Size Overview
  2. Internet Usage Demographics, U.S.: 2021                                                                                  
  3. Use of Different Online Platforms: 2021                                                                                     
  4. Social Media Usage Demographics, U.S.: 2021                                                                           
  5. Home Broadband Adoption Demographics, U.S.: 2021                                                              
  6. Smartphone Adoption Demographics, U.S.: 2021                                                                      
  7. Number of Business & Residential High Speed Internet Lines, U.S.: 2016-2021                        
  8. Quarterly Software Publishing Industry Revenues, U.S.: 1st Quarter 2021-4th Quarter 2021  
  9. Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses: 2016-2021  
  10. Software Publishing Industry, U.S.: Estimated Selected Expenses: 2016-2021                          
  11. Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2018-2021                                                                                                          
  12. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2016-2021                                                                                                                                    
  13. Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2016-2021     
  14. Internet Access Technologies Compared                                                                                    

Companies Mentioned Include:

  • Apple Inc
  • Alphabet Inc (Google)
  • Samsung Electronics Co Ltd
  • Microsoft Corporation
  • Meta Platforms Inc (Facebook)
  • Tencent Holdings Limited
  • Sony Group Corporation
  • LG Electronics Inc
  • ByteDance Ltd (Tik Tok)
  • YouTube LLC