HOUSTON, Texas – Plunkett Research, Ltd. recently announced an important market research and competitive analysis report, Advertising & Branding Industry Almanac, 2019 edition. A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.
The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree. This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing efforts; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media. Numbers that are available for analysis and comparison are generally limited to actual spending on media, such as radio, TV, billboards and paid search or Internet advertising.
Plunkett Research analyzes the top trends changing the industry, and provides in-depth industry statistics. In addition, this publication profiles the top 325 companies in the Advertising & Branding Industry.
Printed Almanac: ISBN 978-1-62831-490-8 (Available Now)
E-book: ISBN 978-1-62831-814-2 (Available Now)
Key Features Include:
Industry trends analysis, market data and competitive intelligence
Market forecasts and Industry Statistics
Industry Associations and Professional Societies List
In-Depth Profiles of hundreds of leading companies
Link to our 5-minute video overview of this industry
Statistical Tables Provided: 10
Companies Profiled: 329
Geographic Focus: Global
Key Questions Answered Include:
How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
What are the financial results of the leading companies?
What are the names and titles of top executives?
What are the top companies and what are their revenues?
This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the advertising & branding business including:
Introduction to the Advertising and Branding Industry
Agencies Face Both Evolving Client Needs and Vast Changes in Media
Global Media Giants Acquire both Content and Distribution
Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV
Programmatic Ad Buying Dominates the Market
Global Internet Market Tops 4.2 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
Television Ads Evolve to Face New Challenges, Formats and Online Competitors
DVR Market Evolves/Time-Shifting Hurts Advertisers
Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues
Email Reigns as One of the Single Most Effective Advertising Tools
Newspapers and Magazines Rely on Digital Editions and Apps
Billboards Go Digital
Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
Private Label Brands Grow in Share of Total Store Sales
LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
Growth in China’s Ad Market
Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
Retail Technologies Advance for Store Checkout and Restaurant Orders/Apps and Location-Based Ads Drive Sales
Online Marketing, Social Media and Ecommerce Enable Startups and Disruption in Consumer Products and Cosmetics
Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services
Advertising & Branding Industry Statistics
Advertising & Branding Industry Statistics and Market Size Overview
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2011-2018
Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
Employment in Advertising & Related Industries, U.S.: 1990-January 2019
Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2013-2018
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
Companies Mentioned Include:
Disney Media Networks
ACME Communications Inc
Advance Publications Inc
Alliance Data Systems Corporation
Time Warner Inc