Complete Guide to the Games, Apps & Social Media Industry From Plunkett Research 2018

HOUSTON, Texas – Plunkett Research, Ltd. recently announced an important market research and competitive analysis report, Games, Apps & Social Media Industry Almanac, 2018 edition. A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.

In the history of the world of business, very few industries have enjoyed the stellar growth that we have seen in electronic media and entertainment over the past few decades.  This spectacular growth has included electronic games, mobile apps and social media, but the meteoric growth in these three fields has been possible only because of underlying technology trends. There is every reason for continued optimism regarding future growth of games, apps and social media due to the booming growth in Internet users globally, improvements in Internet access, and the continuing and dramatic evolution of electronic platforms, particularly smartphones and tablet computers. 

Key Findings:

  • Plunkett Research lists top 200 companies in the Games, Apps & Social Media Industry and names the top trends changing for the mid term.

Available Formats:

  • Printed Almanac: ISBN 978-1-62831-443-4 (Available Now)

  • E-book: ISBN 978-1-62831-783-1 (Available Now)

  • Online Subscription


Key Features Include:

  • Industry trends analysis, market data and competitive intelligence

  • Market forecasts and Industry Statistics

  • Industry Associations and Professional Societies List

  • In-Depth Profiles of hundreds of leading companies

  • Industry Glossary

  • Buyer may register for free access to search and export data at Plunkett Research Online

  • Link to our 5-minute video overview of this industry

Pages: 312             

Statistical Tables Provided: 15

Companies Profiled: 186

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

  • How is the industry evolving? 

  • How is the industry being shaped by new technologies? 

  • How is demand growing in emerging markets and mature economies?

  • What is the size of the market now and in the future?

  • What are the financial results of the leading companies?

  • What are the names and titles of top executives?

  • What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the games, apps & social media business including:

  1. Introduction to the Games, Apps and Social Media Industry

  2. Social Media Generates $31 Billion in Global Online and Mobile Ad Revenues       

  3. TVs Are Internet Ready/Game Consoles and Set Top Accessories like Roku and Chromecast Stream Content          

  4. New Video Game Console Technologies and Features Boost Sales

  5. Virtual Reality/Augmented Reality and 3-D Games Create Opportunities for the Tech Industry/Immersion Games to Grow 

  6. Tablets and Smartphones Cause Decline in PC and Laptop Computer Market

  7. Fantasy Sports Post Growth, with 57.4 Million Players

  8. eSports: Electronic Games Become Spectator Sports

  9. Virtual Worlds Provide Revenue for Games Publishers

  10. Global Mobile Apps Revenues to Hit $77 Billion Yearly in 2017       

  11. Mobile Devices Are Fastest Growing Platform for Electronic Games

  12. Revenues Continue to Soar for MMORPGs, Massively Multiplayer Online Role Playing Games     

  13. Embedded LTE Wi-Fi and Onboard Apps Incorporated by Auto Makers in New Car Infotainment Systems

  14. Gamification:  Games Technology Boosts Education and Training

  15. Sports Equipment and Social Media Converge

  16. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers          

Games, Apps & Social Media Industry Statistics

  1. Games, Apps & Social Media Industry Statistics and Market Size Overview

  2. Internet Usage Demographics, U.S.: 2016

  3. Top 10 Social Networking Websites: May 2015        

  4. Social Media Usage Demographics, U.S.: November 2016   

  5. Top 5 Search Engines, U.S.: May 2015          

  6. Home Broadband Adoption Demographics, U.S.: November 2016  

  7. Smartphone Adoption Demographics, U.S.: 2016    

  8. Number of Business & Residential High Speed Internet Lines, U.S.: 2011-2016      

  9. Quarterly Software Publishing Industry Revenues, U.S.: 4th Quarter 2015-4th Quarter 2016        

  10. Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses: 2010-2016        

  11. Software Publishing Industry, U.S.: Estimated Operating Expenses: 2011-2015      

  12. Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2013-2016         

  13. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2010-2015      

  14. Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2011-2016

  15. Internet Access Technologies Compared      

Companies Mentioned Include:

  • Activision Blizzard Inc

  • NetEase Inc

  • Bally Technologies Inc

  • Samsung Electronics Co Ltd


  • Apple Inc

  • Aristocrat Leisure Ltd

  • Electronic Arts Inc (EA)


  • GameStop Corp