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Introduction to the Games, Apps and Social Media Industry, Business and Industry Trends Analysis

In the history of the world of business, very few industries have enjoyed the stellar growth that we have seen in electronic media and entertainment over the past few decades. This spectacular growth has included electronic games, mobile apps and social media, but the meteoric growth in these three fields has been possible only because of underlying technology trends such as smartphone.

There is every reason for continued optimism regarding future growth of games, apps and social media due to three basic factors: 1) booming growth in the number of people around the world who use the internet on a regular basis, whether by fixed means, wireless devices or both; 2) continuing improvements in the speed and reliability of internet access; 3) the continuing and dramatic evolution of electronic platforms, particularly smartphones, game consoles and virtual reality (VR); and 4) the rapid adoption of artificial intelligence (AI) within all types of platforms and services.

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