Western Apparel Firms Enter the Chinese Market, Business and Industry Trends Analysis

While China’s exports grew significantly for years, many Western apparel firms are opening retail locations in China, hoping to tap into the country’s growing upper and middle class. Highly regarded foreign brands, luxury items and logos are very much in demand from newly affluent Chinese consumers. Hennes & Mauritz AB, which owns the H&M chain of clothing stores, had 353 stores in China as of November 2015.  Coach, Inc. has added large numbers of stores in China.  Nike is a major presence in the Chinese retail market also. Towering multi-story ads featuring American NBA athletes are prominently displayed in downtown…

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