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Virtual Worlds Provide Revenue For Games Publishers, Business and Industry Trends Analysis

Gaming has created entirely new ways of making money. Multi-player games (known as massively multiplayer online role-playing games or MMORPGs) have sparked a market in which players broker deals to buy and sell game currency, point-building online items and even players’ online personas, which are called avatars. Gamers looking to cash in on the booming popularity of these games are finding ways to buy and sell virtual assets for real currency. It is not uncommon for an avid game player to spend $200 or $300 monthly on game avatars and accessories.

The practice of virtual world commerce raises some sticky questions, however, about the true ownership of cyber-assets. Some game companies maintain that all currency, points, avatars and other assets are their property and not that of its players. Others disagree. As greater and greater sums are being made from virtual asset brokerage, the question becomes more important. Is a game company liable to its players for their cyber-assets, should it discontinue the game or alter its rules?

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