Sustainable Tourism and Ecotourism Grow as Certification Standards Emerge

Ecotourism and “ecospas” are all the rage, particularly among affluent travelers seeking a soothing retreat and a respite from the daily grind back home. Ecotourism, as a philosophy used by a hotel in design, construction and operation, generally has goals that include: conservation of electricity, water and other natural resources; sensitivity to the surrounding natural environment, ecosystem, wildlife (and sometimes native peoples); use of organic ingredients in the hotel kitchen (which may include items from a hotel’s own organic garden); and a peaceful, soothing environment throughout the hotel property (which may include such elements as extensive landscaping with native plants, running water, Zen-like gardens and areas that encourage contemplation, meditation and relaxation).

“Sustainable tourism” is another phrase used to describe this sector. It might be tempting to use the word “minimalist” to label some eco-properties, but the fact is that they tend to include high levels of luxurious coddling (e.g., thick towels in marble-lined bathrooms) to help justify high room rates and menu prices. Ecospas are standard features in ecofriendly hotels.

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