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Subscription Fashion Services Grow, Including Stitch Fix, Business and Industry Trends Analysis

Stitch Fix (www.stitchfix.com) is an online apparel shopping service.  Customers complete a Style Profile of sizes and style and price preferences, and then a personal stylist selects and ships five pieces of clothing for shipment.  Customers try on the items at home, buying and keeping the things they like and shipping the rest back at no charge.  These custom selections are shipped to each customer on a regular basis.  Similar services include Trunk Club, owned by Nordstrom (www.trunkclub.com), and Amazon’s new Prime Wardrobe service.  Fashion rental site Rent the Runway offers three levels of wardrobe subscription services that allow subscribers to rent four, eight or 16 pieces of clothing per month.


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