Sports & Recreation Business Trends Analysis, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the Sports industry, see www.plunkettresearch.com/video/sports.   The sports business means many different things to different people. This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world. To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing, cycling, running or playing tennis. To business people, sports provide a lucrative and continually growing marketplace worthy of immense investment. To athletes, sports may lead to high levels of personal achievement, and to professionals,…

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