Soft Drinks’ Market Share Declines while Bottled Water Sales Soar, Business and Industry Trends Analysis

Industry analysts reported that for 2015, total U.S. sales volume of carbonated soft drinks fell by 1.5%, to 12.6 billion gallons, the eleventh straight year of decline according to Beverage Marketing Corp.  Sales have fallen sharply for diet sodas due to younger consumers’ concerns about chemical additives to food and beverages.  Soft drink sales are likely to fall further due to new taxes, such as the 1.5 cent-per-ounce tax passed in Philadelphia, Pennsylvania in mid-2016.  Similar legislation was passed in Berkeley, California in 2014.  Outside the U.S., Mexico imposed a 10% tax on sugary drinks in 2014, while the UK…

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