Real Estate Online Services Continue to Grow, Business and Industry Trends Analysis

According to a 2014 National Association of Realtors (NAR) survey, 92% of homebuyers use the internet as a primary house research tool, and about 50% of real estate-related searches occurred on mobile devices.  Among the busiest sites are Realtor.com, Move.com, and Yahoo! Real Estate, along with the sites operated by RE/MAX and Coldwell Banker. Sites such as HomeGain, ZipRealty and Move.com provide home listings as well as tools for calculating mortgages and researching schools in different neighborhoods.  The sites make money by selling advertising, selling customer leads to real estate agents and placing home listings on their sites. Home finance…

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