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Overview of the Electronic Games Industry, Business and Industry Trends Analysis

The global video games industry is so vast that it far surpasses the categories of adult and children’s books in terms of total revenues. Estimates of the total size of the global electronic games market (including hardware, software and subscriptions) vary from one analyst to another. Games tracking firm Newzoo estimated that this market reached $187.7 billion in 2024.

The advertising industry has jumped into the games, apps and social media (GASM) field in a massive way, as the number of hours spent by consumers accessing GASM daily has become much too large to ignore. Likewise, media, professional sports and entertainment corporations have entered the field with great enthusiasm. The fastest-growing advertising media in the world includes the largest social media site: Facebook.

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