NCAA College Sports Are Big Revenue Earners

American universities that are members of the National Collegiate Athletic Association (NCAA) can bring in very lucrative revenues, particularly if that have top football teams. Of the top ten schools by football revenues for 2022, Ohio State led the pack with $251.6 million in total revenue, followed by the University of Texas with $239.3 million, Alabama with $214.4 million and Michigan with $210.7 million, according to the NCAA.

Growth in television rights helps to fund the largest university sports programs, such as lucrative agreements between NCAA conferences (like the SEC and PAC-12) and major broadcasters. For example, in mid-2022, Fox, CBS and ESPN signed a deal with the Big Ten conference to televise football games for more than $7 billion from July 1, 2023, through the end of the 2029-30 athletic year. The deal’s payout will be between $80 million and $100 million per school per year. Also, major media agreements are in place between broadcasters and the NCAA for rights to air each year’s extremely popular college bowl football playoffs and championships, and for a wide range of other events.

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