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Natural/Organic Consumer Products Attract Greater Market Share, Business and Industry Trends Analysis

The growing interest in natural and/or organic ingredients in consumer products is very similar to the interest in foods that are organic or GMO-free, gluten-free or vegan. They may include activated charcoal (in which charcoal is treated with a gas that renders it highly porous and able to absorb compounds and chemicals) or cacay oil (the oil from the cacay nut that is said help fight signs of aging). The Organic Trade Association reported that organic personal care products accounts for only 1.25% of total U.S. sales. (The U.S. Department of Agriculture defines organic personal care products as those containing at least 70% organic ingredients.)

A recent survey conducted by consulting firm CEB found that almost 50% of shoppers regularly look at personal care product ingredient labels. Older Millennials and Gen Xers are the most likely to read labels.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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