Meal Kits Soar in Sales, Making it Easy to Prepare Home-Cooked Meals Without Shopping at Supermarkets, Business and Industry Trends Analysis

Startups such as Blue Apron, HelloFresh and Plated are catching on in home kitchens throughout the U.S.  Customers subscribe to these services, which provide pre-portioned meal ingredients and recipes, and promise fresh, high-quality meats and produce for as little as $8.74 per meal, but average about $10 per meal.  Consumers order their meal kits online, which are delivered by UPS or Fedex in high-tech packaging that keeps raw ingredients chilled and fresh.  The concept is still new, with NPD Group reporting that only 3% of U.S. consumers had tried the kits as of May 2016. However, big-food companies are taking…

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