Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate

LBS: LBS (Location-Based Services) refer to the use of GPS features in smartphones in order to display information relevant to a user's location. For example, GPS-enabled smartphones can provide family members with the current location of children. Also, LBS can provide users with information about nearby restaurants and other local features, including retail stores, which can utilize LBS to alert shoppers to merchandise specials. Location-based social networking is growing in popularity, since subscribers to LBS may elect to enable other subscribers to know their locations in real time.

Augmented Reality via Smartphones: Augmented reality is any technology designed to enhance a user's experience by adding to the environment with computer-generated means. Nokia engineers have introduced a prototype of a Mobile Augmented Reality Application (MARA) that uses a GPS sensor, a compass and accelerometers on a mobile phone. The system allows a user to aim the phone’s camera at a place such as a building and retrieve information about that building and nearby businesses and landmarks from an external database, downloaded via fast wireless internet access. For example, a phone aimed at a sports venue such as the Staples Center in Los Angeles could display information about Lakers professional basketball tickets and schedules, nearby parking lots and prices, plus restaurant menus and prices inside the center. Dozens of excellent augmented reality apps are available for the iPhone and for Android-based phones.

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Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate, Business and Industry Trends Analysis

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