K-Cups and Single Serving Systems Soar/Shift from Coffee Sector to Soft Drinks as Consumers Continue to be Willing to Pay for Convenience, Business and Industry Trends Analysis

Keurig Green Mountain, Inc., a firm based in Waterbury, Vermont, helped to revolutionize the coffee market with its increasingly popular K-Cups.  These K-Cups can be placed, one at a time, into special home brewing units to quickly make one serving of freshly brewed coffee.  K-Cups have a small, hard plastic shell which contains an appropriate amount of coffee plus a tiny filter.  The concept is based on convenience:  no cleanup, no coffee grounds to dump, a quick brewing time, and the ability to choose from a wide variety of flavors, geographical sources and caffeine contents.  Compared to brewing ground coffee…

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