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Introduction to the Travel Industry, Business and Industry Trends Analysis

The global travel and tourism industry is comprised of a wide variety of businesses, including hotels and inns, casino resorts, trains, buses, airplanes, cruise ships, tour operators and travel bookers, both online and physical.  The World Travel & Tourism Council (WTTC) found that the global travel and tourism industry supported 330 million jobs on a direct basis during 2024.
This sector is always continually reinventing itself—with dramatic changes often being caused by disruptive technologies, evolving consumer tastes, political upheavals, economic booms and busts, and lately, global outbreaks of disease.  Fortunes can be made and lost quickly, particularly in the always-changing, extremely competitive airline industry.
Disruptive technologies wresting change within the industry sometimes come in the form of new aircraft.  The launch of the 707-jet airliner (1958), soaring across the Atlantic in only a few hours, put an end to the ocean liner’s domination of the transcontinental market.  Likewise, the launch of the 747 jumbojet (1970), able to carry hundreds of passengers with great new operating efficiency, popularized international travel to a degree never before imagined possible.  The 1967 launch of the single-aisle 737, able to carry about 185 passengers quickly and efficiently, teed-up the next round of airline innovation.  Shortly thereafter (1971), a plucky entrepreneur took advantage of the tremendous abilities of the 737 when he launched the first noteworthy discount airline (Southwest), with flights between Dallas and Houston, Texas at low fares.  An vast discount airline industry soon blossomed worldwide.
The internet was the next big technological leap forward, enabling dozens of disruptive new online travel agencies and booking services to soar (e.g., online travel booking site Travelocity.com was launched in 1996).  Consumers were immense beneficiaries, while traditional walk-in travel agencies suffered immensely, as travelers could go online to compare flights, hotels and prices, and then book at the best prices whenever they were ready to get out their credit cards and commit.  The internet also enabled the highly disruptive technology platforms of Airbnb and Vrbo, making it possible for tourists and business travelers to rent homes and condos as alternatives to hotels.
However, technologies can also dampen the travel sector.  Recently, the growing capabilities of teleconferencing on systems such as Zoom, Webex and Teams has made business travel less vital.  Travel to conferences, conventions, sales pitches and meetings is both expensive and time-consuming, and budgets for such travel are often carefully scrutinized by corporate management.  Nonetheless, airlines and hotels reported solid growth in business travelers in 2024.  United Airlines and Delta Airlines both saw a 14% increase in revenue from corporate accounts in the first quarter of 2024 compared to the same period in 2023, while Southwest Airlines reported a spike of 25%.  Clearly, business travel remains a vital segment of the industry.
A rising, global middle class further boosted the industry.  Discount airlines leapt ahead in markets as diverse as India, Indonesia, Africa and Eastern Europe, enabling cost-conscious tourists to help the tourism industry boom.  For example, Chinese travelers take hundreds of millions of flights yearly—as long as pandemics do not interrupt their plans.  
Meanwhile, a soaring number of highly affluent travelers have been spending money freely on a growing variety of luxury hotels, resorts and experiences.  The luxury sector has been booming, from private aircraft rentals (such as NetJets) to ultra-luxury hotel and resort chains (such as Ritz Carlton’s “Reserve” properties), to luxury cruise lines such as Viking and Regent, and more recently the ultra-luxury ships such as those launched by Ritz Carlton.
The cruise line business has enjoyed stellar, long—term growth.  Many cost-conscious consumers see cruises as high-value, all-inclusive package deals. Others see them as a perfect way to socialize and tour multiple destinations without the need to pack up and move from hotel to hotel. Some of the newest ships, such as Royal Caribbean’s Icon of the Seas rank among the largest passenger ships ever built. 
There is every reason to believe that the travel and tourism industry will continue to be a bubbling cauldron of change.  For example, the airline industry continues to evolve rapidly.  Airlines are flying aircraft that are much more fuel-efficient than those of a few years ago.  It is also vital to note a major shift in airline strategy:  today, airlines rely heavily on fees for services such as checked baggage, seats with extra legroom and on-board food.  This contributed substantially to profitability.  Boeing’s highly advanced 787 enables airlines to offer great enhancements to passenger comfort with extremely long intercontinental range, while the airlines benefit from a fuel efficiency boost of about 20%.  Airbus competes with similarly efficient, long-haul aircraft.  Discount airlines remain very important players in the U.S. as well as the rest of the world.  However, legacy airlines (e.g., American Airlines and British Airways) are now competing head-to-head on price with discount airlines in many cases, typically for the least-desirable seats in economy class.


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