Introduction to the Sharing & Gig Economy Industry, Business and Industry Trends Analysis

The penetration of digital technology into all aspects of life is no better represented than in the adjustment of work arrangements that is occurring through the sharing economy.  A sometimes-misunderstood term, the “sharing economy” is a system of peer-to-peer services, exchanges or rentals facilitated through a digital intermediary (a platform dedicated to helping consumers find and purchase specific services).  Often associated with the ride-sharing company Uber, many goods and services can be provided through similar platforms, such as delivery of restaurant meals; grocery shopping and delivery; personal assistants (such as dog walkers); specialty contractors (such as TaskRabbit workers who will…

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