Introduction to the Sharing & Gig Economy Industry, Business and Industry Trends Analysis

The penetration of digital technology into all aspects of life is no better represented than in the adjustment of work arrangements through the sharing economy. A sometimes-misunderstood term, the “sharing economy” is a system of peer-to-peer exchanges or rentals facilitated through a digital intermediary. Often associated with the ride-sharing company Uber, many goods and services can be provided through similar platforms, such as meal, shopping and food delivery, personal assistants, contingent workforce, and internet-based scheduling.  Plunkett Research estimates the size of the global sharing economy at $98 billion for 2017, and the Brookings Institution forecasts it to grow to $335…

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