Introduction to the Education, EdTech & MOOCs Industry

Education, at both higher and lower levels, is one of the largest activities in the world (in terms of employees, expenditures and consumers, that is, students and their parents). However, somewhat similar to the health care sector, education’s expenditures, quality of output and ultimate results vary widely from nation to nation, and from place to place within nations. In total, global public (government) spending on education (K-12 through higher education) was about 4.0 % of GDP, or $4 trillion for 2023. Globally, Plunkett Research estimates about 1.5 billion students in grades K-12 during 2024-2025, and about 260 million students in higher education worldwide.

Meanwhile, the global education market also serves both working adults (corporate training and worker certification) and adults seeking learning for personal, casual or recreational purposes. Many working adults also return to universities in order to continue or expand their educations, often with an interest in changing or enhancing their careers. Corporate training and education of all types was a $98 billion market in the U.S. in 2024, according to Training magazine, and a $200 billion market worldwide, per Plunkett Research estimates.

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Introduction to the Education, EdTech & MOOCs Industry, Business and Industry Trends Analysis

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