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India Is the New E-Commerce Battle Ground, Business and Industry Trends Analysis

Of India’s 1.4 billion people, roughly one-half live in rural areas with little if any access to traditional retailers. With the rollout of 4G wireless service in much of the country, those millions of shoppers are front and center for marketing efforts by the world’s e-tailers. This market poses unique challenges, since many of these potential customers don’t have credit cards or delivery addresses and are new to online shopping. Some don’t have smartphones. eMarketer estimated that retail ecommerce revenue in India could rise from the 2022 level of $83.75 billion to reach $102.45 billion in 2023 and $122.94 billion in 2024. There is clearly room for significant additional growth.

Amazon bet heavily on the explosive growth potential in India, where it began operations in 2014. To win over customers, Amazon enabled motorbike delivery centers around the country, with riders who understand confusing streets and arcane addresses and offers customers the ability to pay in cash when items are delivered.

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