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High-Tech, Nanotech and Smart Fabrics Proliferate, Business and Industry Trends Analysis

With the advent of Rayon in the 1920s, high-tech fabrics were born. Rayon, introduced by DuPont as a “continuous filament viscose fiber,” is durable and silky-soft, and costs much less than organic fabrics made of silk. Today’s high-tech fabrics are either treated with chemicals, polymers or combinations thereof, or specially engineered for durability, stain-proofing, wrinkle-resistance or weather protection. In addition to these wonders, scientists are producing “smart fabrics,” which are engineered for wearability advantages as well as an astounding array of potential protective and clinical abilities. Through the use of special fabrics capable of conducting data flow, telecommunications and computing abilities may also be enabled in apparel.
The abilities of synthetic fabrics and high-tech materials to keep athletes dry and comfortable have sparked a multi-billion dollar market for high-performance outdoor apparel. An excellent example of the power of this niche is the wildly successful Gore-Tex fabric produced by W.L. Gore & Associates, Inc. The fabric is a fluoropolymer, a manufactured fiber that forms a barrier to wind and water but still allows air to pass through it. Body heat and moisture can evaporate through Gore-Tex even while it protects from wind, rain, sleet or snow. It's used in everything from jackets to shoes to backpacks, and it generates impressive sales since apparel treated with Gore-Tex often costs three times as much as non-treated pieces. W.L. Gore’s annual revenues are about $3 billion, and it employs more than 9,500 people.


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