Please wait while the search results are loading...

Gluten-Free Foods Continue Rapid Growth, Business and Industry Trends Analysis

Growing numbers of people around the world are believe they have physical symptoms that are caused by an allergy to or intolerance of gluten, which is found in wheat and other grains such as rye and barley.  (Gluten has also long been an ingredient added to certain processed and packaged foods.)  The symptoms of problems with gluten may include bloating, abdominal pain, diarrhea and bone or joint pain.  Some people have celiac disease, an autoimmune disorder that causes the body to attack the small intestine when gluten is ingested (the Mayo Clinic conducted a survey in 2012 that found that 1.8 million Americans have celiac disease).  Another 18 million Americans are believed to be gluten intolerant.  At the same time, many people are convinced that they simply feel better in general, or are better able to control their weight, if they avoid foods containing gluten.

Food manufacturers are responding by producing and marketing gluten-free (also referred to a “grain-free”) foods such as pastas made out of rice, and bread made from oats or seeds.  Nielsen reported that U.S. sales of gluten-free food products doubled between 2011 and 2015, reaching $23 billion.  Restaurants are also embracing the trend, offering gluten-free alternatives to pasta, bread and other dishes.

General Mills began reformulating some of its products starting in 2008.  Rice Chex cereal was an obvious item to be marketed as gluten-free, but the firm followed up with the Betty Crocker brand launching gluten-free brownie, cookie and cake mixes.  Wegmans, a regional grocery chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts, initially developed its own gluten-free products, but suppliers now provide such a wide variety of gluten-free items that it no longer focuses as heavily on its own product development.

The cost of gluten-free foods can be significantly higher than for traditional grain-based products, or products that contain gluten.  Many manufacturers see gluten-free items as a way to build profit margins by fulfilling consumers’ needs in a specialty niche.



A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics