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Globalization and Worldwide Collaboration Fuel the Research Efforts of Major Corporations, Business and Industry Trends Analysis

Globalization is deeply affecting the corporate world at all levels.  This can be seen in everything from the inexpensive consumer goods flooding into the U.S. from manufacturers in China to the growing business that American software makers have found overseas.  The advent of extremely fast communication systems, such as the internet, global fiber-optic lines, e-mail and instant messaging, as well as overnight international courier services and well-established airline service to nearly anywhere in the world, helps to spur on globalization.  Nonetheless, recent global trade tension and the Coronavirus pandemic may slow globalization and lead at least some research to return to domestic facilities in the U.S., EU, U.K. and Japan.
Meanwhile, there are legions of well-educated scientists and engineers in areas such as India, Eastern Europe and China who can be hired for salaries that are below those of their U.S.-based peers (although rising wages in China and India are diluting this effect).  These factors all combine to make globalized research efforts attractive for many reasons.  For example, a major automotive, pharmaceutical, software or hardware company in the U.S. can create a cost-effective, 24/7 research department by handing off research or design work from America to Ireland to Russia to India to Japan—it will always be daylight in some part of the world, and collaboration software makes it possible for employees to work together on the same project from anywhere on the planet.
One of the hottest spots for U.S. firms to open foreign research centers is the city of Bangalore in India.  Initially a center for writing software code, Bangalore’s supply of highly educated, English-speaking residents has enabled the city to evolve into a truly world-class research and development center.  The labor pool is not only high-quality but also relatively low in cost.
Another concept with regard to collaboration is open innovation, in which ideas from a variety of sources including business partners, suppliers, employees, consumers and media are used by companies to develop new products outside of their normal internal R&D departments.  First coined by Henry Chesbrough of the Center for Open Innovation at the Haas School of Business at the University of California, the approach affords greater speed and efficiency than traditional development process.

A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
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