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Focus on Safety Improvements by Automakers/Self-Driving Cars, Business and Industry Trends Analysis

Today, advanced technologies are having a dramatic impact on vehicle safety records.  Adaptive cruise control adjusts a car's speed relative to the speed of the vehicles nearby.  Electronic stability control adjusts pressure on individual brakes if a sensor picks up wheel, steering wheel or brake data that suggests a loss of control.  Collision sensors read tire, steering wheel and brake data and make adjustments such as closing sunroofs or adjusting seats to increase safety factors in the moments before a crash.  Lane-drift systems utilize a rear-view mirror camera to detect unusual movement beyond the boundaries of the current lane.  A warning sounds or the driver’s seat vibrates to alert the driver.  Drowsiness detection systems monitor lane drifting and also scan drivers’ faces and glance patterns.  Pedestrian automatic emergency braking activates when drivers do not react to nearby pedestrians (or bicycles).  All of these options are currently available on many luxury vehicles, and on a growing number of mid-priced vehicles.
An immense issue is caused by texting on cellphones while driving.  Studies show that it is common for 18 to 24-year-olds to send more than 100 texts per day.  However, the combination of driving and texting is deadly.  Most U.S. states have passed laws prohibiting texting while driving.  However, enforcement of such laws is nearly impossible, short of clear evidence that someone caused an accident while texting.  New applications are emerging that limit a cellphone or digital device’s ability to receive or send calls and messages while a vehicle is moving, but they are selling slowly and are utilized at the cellphone owner’s option.  


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