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Embedded LTE Wi-Fi and Onboard Apps Incorporated by Auto Makers in New Car Infotainment Systems, Business and Industry Trends Analysis

Car and truck drivers are captive audiences every day for the “fourth screen,” that is, devices viewed in vehicles.  The fourth screen (following the television, the personal computer and the cellphone as the first three screens) may be any portable device such as a tablet or portable media player.  At the same time, automakers are increasingly focused on enhancing the screens embedded into a vehicle’s dashboard.
Advanced information systems in automobiles, such as the Ford Sync system, utilize Wi-Fi to receive their initial software customization at the factory.  For example, Wi-Fi may be used at the plant to load one type of emergency response package for cars intended for sale in the U.S., and another for cars that will be sold in other nations.  Now, Tesla and other makers use Wi-Fi to install software updates to their vehicles.  As a next step, several car makers, including Ford, GM, Chrysler and Volkswagen are turning their vehicles into Wi-Fi hotspots, so that passengers can use their laptops, tablet computers and other devices on the road.


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