Disruption, Technology and the Future of Fashion, Apparel and Shoes Business

Like the food processing industry, it’s easy to think of clothing manufacturing as a labor-intensive industry where advanced technologies and innovation might have little impact. Nonetheless, this business is undergoing massive disruption as entrepreneurs focus on making shopping easier, less expensive, more convenient and more satisfying for consumers, while lowering costs and creating efficiencies on the manufacturing and logistics end.

The biggest disruption of all has been through the internet and ecommerce—the same source of vast change facing all categories of consumer goods that have traditionally been sold through retail stores. Websites enable shoppers to order clothing and shoes from home, try them on, and return them if they aren’t satisfactory. Ecommerce sites are able to offer vastly greater depth of merchandise styles and sizes than physical stores could ever accommodate. An early innovator in this regard was Zappos, a shoe-selling site that grew to massive size by offering an extremely deep inventory. Zappos was quickly acquired by Amazon. Amazon is very focused on becoming the world’s dominant seller of shoes and clothing, and it is well on its way to achieving that goal. Traditional clothing and apparel retailers are suffering an immense competitive challenge thanks to the internet, and many have closed their doors.

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