Discount Clothing Retailers See Promise in Designer Lines

The most successful discount stores that offer apparel focus on fashion as well as low prices. Among the key players in this business are Wal-Mart, followed by T.J. Maxx/Marshall’s, Target, Old Navy, Kmart and Kohl’s. In terms of apparel, discount stores such as Target, Wal-Mart and Kmart have typically been the places where consumers shop for inexpensive clothing basics such as socks, hosiery, underwear and sweatpants. But all of these retailers have tried, at times, to gain a firmer hold on casual and career wear as well, by offering trendier, more upscale lines of clothing.

Wal-Mart acquired Asda, a UK-based retailer specializing in “cheap chic.” Asda operates several stand-alone stores called “George,” which sell its upscale but inexpensive apparel goods under a label bearing the same name. Designed in the UK, the clothes feature sumptuous fabrics such as leather and cashmere at competitive prices. In the U.S., slightly more conservative versions of these clothes are available for men, women and children at Wal-Mart stores.

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