Demand for Green Technologies and Conservation Practices Evolves, Fueling Investment and New Product Development

In recent years, the emphasis on, and financial support for, green technologies has come from three distinct directions: 1) citizens and their nonprofit organizations, 2) governments and 3) the corporate sector (including investment firms). In many cases, concerned citizens and their nonprofit organizations have been the earliest supporters of sustainability and green practices. This category includes people concerned about the environment and similar issues. Frequently, once organizations were established, lobbying of government agencies ensued along with organized funding of selected green projects. Examples of green initiatives that evolved in this manner include recent bans on plastic grocery bags in many communities.

Next, mandates and funding emerged from government agencies. Through the years, as citizens became more interested in seeing green technologies developed and adopted, they influenced government at various levels. This occurred both at massive scale on the national government level (such as the Clean Air Act in the United States) and on state and local level (such as mandates that electric utilities serving a given state or city generate a certain amount of their power via renewable sources). Eventually, government began providing substantial economic incentives through tax credits, loan guarantees, subsidies and funding for research and development related to green technologies. A good example is hybrid and fully electric vehicles, as purchasers of these cars have been enjoying substantial tax breaks.

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Demand for Green Technologies and Conservation Practices Evolves, Fueling Investment and New Product Development, Business and Industry Trends Analysis

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