Childhood Obesity Brings About Changes in Marketing/Federal Program Targets Children, Business and Industry Trends Analysis

According to the National Center for Health Statistics (NCHS), the prevalence of overweight American children ages 2-19 years increased from 4% in 1974 to 17.0% in 2011-14.  For adolescents aged 12-19, the number increased from 6.1% to 20.5%.  There have been numerous recent attempts to stem the tide of rising childhood obesity.  One was U.S. First Lady Michelle Obama’s “Let’s Move” initiative which includes, among other things, a call for significant federal funding over 10 years to improve school meals.  Companies including Aramark, Sodexo and Chartwells School Dining Services pledged to cut salt and fat content and offer more whole…

A Representative List of Organizations that Have Used our Research and Products: