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Annuity Account Managers Create New Product Strategies, Business and Industry Trends Analysis

Limra reported that, for the full year of 2023, industry-wide sales of annuities in the U.S. (both variable and fixed) reached $385.4 billion, up 23% from 2022’s $310.6 billion. Annuity sales were $233.1 billion in 2021 and $207.5 billion in 2020. There are numerous types of annuity accounts, and their variations and complicated details are enough to confuse most consumers. There are multiple styles of variable annuities that attempt to match the investor’s age, financial circumstances and tolerance for risk. The investor may make deposits on a regular basis, such as monthly, or may make a large lump sum deposit when establishing the account. The account’s earnings are income tax-deferred until the investor begins withdrawing money.

A simple annuity grows at a stated range of rate of return offered by the insurance company. The insurance firm takes all of the market risk. This is a good bet for retirees who are looking to create a permanent stream of income.

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