Advertising & Branding Business Trends Analysis, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the Advertising industry, see www.plunkettresearch.com/video/advertising .   The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree.  This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing efforts; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media.  Numbers that are available for analysis and comparison are generally limited…

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