Plunkett’s Industry Almanacs in Printed and eBook Formats

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry. Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues

• For Public Companies: Detailed Financial Summaries

• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

1. Major Trends Affecting the Advertising & Branding Industry

2. Introduction to the Advertising & Branding Industry

3. Agencies Face Both Evolving Client Needs and Vast Changes in Media

4. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents

5. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant

6. Artificial Intelligence (AI) Tools Boost Efficiency in Creative Work But Threaten Advertising Agencies

7. Influencer Content Gains Traction Using Digital Twins

8. Programmatic Ad Buying Dominates the Digital Media Market

9. Global Internet Market Tops 9.83 Billion Users, both Fixed and Wireless

10. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads

11. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

12. Social Media Rakes in Global Online Shopping and Ad Revenues

13. Email Reigns as One of the Single Most Effective Advertising Tools

14. Newspapers and Magazines Rely on Digital Editions and Apps

15. Billboards Go Digital

16. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising

17. Private Label Brands Grow in Share of Total Store Sales

18. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

19. Growth in China’s Ad Market

20. Big Data and Data Mining Share Synergies With Cloud Computing, AI, Analytics and Targeted Advertising

21. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and

22. Restaurant Orders

23. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics

24. Regulatory Environment Is Challenging for Online Businesses and Social Media

Plunkett Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview

2. Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview

3. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2018-2023

4. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023

5. Employment in Advertising & Related Industries, U.S.: January of 1990-2025

6. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2018-2023

7. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023

8. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023

9. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023

10. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023

11. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S. 2018-2023