Complete Guide to the Games, Apps & Social Media Industry From Plunkett Research

HOUSTON, Texas – Plunkett Research, Ltd. recently announced an important market research and competitive analysis reference report, Plunkett’s Games, Apps & Social Media Industry Almanac, 2015 edition. A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.

Three of the most exciting areas in the world of information technology have tremendous synergies and are closely connected in the worlds of information and entertainment: electronic games, mobile apps and social media. As social media becomes more global, it is also being incorporated into virtually all online activities, from business collaboration to online retailing. Games are growing in two channels at once: online and offline. Apps are also changing the shape of the mobile and wireless industry.

Key Features Include:

  • Industry trends analysis, market data and competitive intelligence
  • Market forecasts and industry statistics
  • Industry associations list
  • Profiles of leading companies

Pages: 322

Statistical Tables Provided: 16
Companies Profiled: 191
Geographic Focus: Global
Price: $349.99

Key Questions Answered Include:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This information-packed book covers competitive intelligence, market research and business analysis—everything you need to know about the games, apps and social media business and much more, including:

  1. User generated content drives social media and generates ad revenues
  2. Social media privacy concerns plague the industry
  3. New platforms revolutionize electronic games
  4. 3-D games open new opportunities/some safety concerns arise
  5. Big trends include new mobile tablet devices like Apple’s iPad
  6. Multi-player gaming (MMORPGs) is strong worldwide

Companies Mentioned Include:

  • Capcom Co Ltd
  • GameFly Inc
  • Microsoft Corp
  • Sony Corporation
  • Youku Tudou Inc
  • Zynga Inc

About Plunkett Research, Ltd.

Plunkett Research is a leading provider of industry trends analysis and market research. Plunkett’s products save time and effort when you need competitive intelligence, market research or marketing data.


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