Synergies between Games, Social Media and Smartphones

Globally, as of 2014, there were more than 6.8 billion wireless device subscriptions in a world of 7 billion people, and more than 2.75 billion people worldwide were Internet users.

The base of people around the world who adopt smartphones will continue to grow, and they will use them to access the Internet, games and mobile apps in accelerating numbers. Games, social media and smart phones are extremely important in this evolving personal communications and media world and the lines between these three sectors are frequently obscure. For example, multiplayer online games encourage communication between communities of players, while social media like Facebook are often the platforms that support the most popular games. Meanwhile, apps are rapidly becoming the tool of choice for launching a wide variety of communications and entertainment tools and Internet sites, including games.

By early 2014, Facebook had more than 1.2 billion registered users (the majority are on mobile devices), and LinkedIn counted more than 300 million registered members. Twitter is exceptionally active, with more than 500 million tweets sent daily; 78% of its users are on mobile devices.

For the latest data and statistics on the Games, Apps & Social Media Industry, see

Our Games, Apps & Social Media Industry Almanac 2015 is your key understanding to this evolving industry.


Plunkett’s Games, Apps and Social Media Industry Almanac 2015 Edition

322 Pages
ISBN: 978-1-62831-333-8
Price: 349.99
Published Date: July 2014