Create a Database of Competitors’ Retail Store Locations Worldwide
Plunkett Research was asked to design and execute a vital real estate study. Our primary task was to develop a database of the exact store locations of specific retail competitors on a worldwide basis. The goal was to identify regions and neighborhoods where competitors’ stores were beginning to cluster. The resulting data was utilized to look for opportunities for new retail store locations.
Key Project Details
- We started with an intense project design phase, utilizing a variety of experts on the Plunkett Research team.
- We wrote a 36-page store research guide.
- We selected and assigned individual researchers in major markets. The researchers had to be intelligent, diligent and highly accurate. In many cases, they were multi-lingual.
- We designed a unique database in Microsoft Access, and programmed forms, reports and data analytics tools within the database.
- We gathered accurate data on thousands of stores throughout all of Asia, including China; all of Europe; North and South America; as well as the Middle East and North Africa.
Synthesis & Recommendations
- By utilizing Plunkett Research’s expertise in analytics and coding, we were able to create reports that showed hundreds of neighborhoods worldwide where competitors are beginning to cluster new stores, thus pointing to new store development opportunities.
- By carefully designing the database before research began, we were able to ensure data accuracy and standardize the data format.
- By carefully crafting research guidelines, and utilizing multi-lingual researchers, we were able to gather all needed data, even when working in locales such as China, Brazil and Germany.
A REPRESENTATIVE LIST OF ORGANIZATIONS THAT HAVE USED OUR RESEARCH PRODUCTS:
Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!
We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.
I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.
I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.
Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.
The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.
Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.
We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.