Conduct an In-Store Survey of Merchandise and Pricing in Apparel Stores in the US, Asia and the EU
Plunkett Research was asked to conduct an intense in-store survey of apparel merchandising and pricing in a select group of retail stores in the US, Asia and the EU. The goal was to compare pricing for certain types of merchandise across a broad array of brands. The resulting data was utilized in a sophisticated computer analytics process to look for trends and opportunities.
Key Project Details
- We started with an intense project design phase, utilizing a variety of experts on the Plunkett Research team.
- We created a 12-page research guide, in 4 different languages.
- We selected and assigned individual researchers in major markets. The researchers had to be intelligent, diligent and highly accurate. Some of the in-store researchers had deep retail backgrounds; others were MBAs or MBA candidates.
- We carefully selected a large number of store locations to be studied, based on type of neighborhood and size of the store.
- We trained the research team, so that they carefully observed our strict privacy and trade secret policies. We were careful to adhere to local regulations.
Synthesis & Recommendations
- By carefully designing a mystery shopping project, we were able to gain vital market information in a legal and effective manner.
- Extensive team member training was required.
- We were able to gather tens of thousands of data points, which were then processed using data analytics programs in order to determine merchandising trends and pockets of opportunity.
- The result was a highly-effective program, completed on-time and on-budget.