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Super Beauty Stores Combine Shopping with Personal Care Services, Business and Industry Trends Analysis

Retailers such as Ulta Beauty, Inc., Bluemercury and Sephora offer wide varieties of beauty products, cosmetics, skin care products and perfumes in addition to services such as makeovers.  Prestige brands such as Lancome and Clinique are offered as are mass-market brands like Maybelline and CoverGirl.  Samples and vibrant displays boost shopper engagement. 
Super beauty stores also offer startup beauty product brands a forum and exposure they are unlikely to get at department stores or beauty supply stores.  As opposed to department stores, these beauty retailers offer a wider variety of products and perks such as loyalty programs, beauty classes and in-store events, all focused on the beauty needs of consumers.


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