Online Marketing, Social Media and Ecommerce Enable Startups and Disruption in Consumer Products and Cosmetics

A handful of extremely powerful trends are disrupting the consumer products and services segment. The most noteworthy may be the marketing power of the internet. Digital marketing has been incredibly disruptive, enabling startups to gain rapid popularity and grab market share from incumbents such as Unilever. Small firms can readily set up shop with their own websites and then draw traffic by utilizing a wide variety of digital platforms, such as Pinterest, Facebook, Instagram, health and beauty bloggers, X and similar promotional opportunities—many of which are free-of-charge. Small firms can also reach millions of potential consumers via global sites such as the Amazon Marketplace and China’s Tmall.

Social media has made digital marketing even more powerful for consumer goods. The fact that many consumer products, such as hair and beauty items, are best sold through images means that sites like Instagram can give products a very quick and powerful boost through user-generated photos. Consumers’ posts about new products that they like provide a further boost. Savvy marketers worldwide are making the most of this phenomenon with great success. Sales often soar when the right “influencers,” such as film stars, popular bloggers or music celebrities, are convinced to boost products online, often through generous fees or the offer of a stake in the company that is being boosted.

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Online Marketing, Social Media and Ecommerce Enable Startups and Disruption in Consumer Products and Cosmetics, Business and Industry Trends Analysis

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