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Introduction to the Consumer Products Industry, Business and Industry Trends Analysis

Consumer products and services are such an ingrained part of everyday life that it might be easy to take them for granted and forget their importance as an industrial sector.  As items that are generally expected to be readily available in modern households, consumer products can take on a very broad definition.  At Plunkett Research, we consider the consumer products industry to include household products, soaps and cleansers, cosmetics and makeup, along with products for skin care, nail care and hair care.
The global beauty products and personal care products market is estimated at $577.5 billion for 2023.  At Plunkett Research, we estimate U.S. Cosmetics, personal care products and household cleansers manufacturing industry revenues at about $107.1 billion for 2023.
While mass-market retailers, including discount stores, department stores, drugstores and supermarkets, are major sellers of consumer products, there are also a considerable number of specialty stores focused on personal care products, including the Ulta chain of beauty and skin care products, as well as its competitor Sephora. 


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