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Home > Food, Beverage and Grocery > Meal Kits Soar in Sales, Making it Easy to Prepare Home-Cooked Meals Without Shopping at Supermarkets

Meal Kits Soar in Sales, Making it Easy to Prepare Home-Cooked Meals Without Shopping at Supermarkets, Business and Industry Trends Analysis

Firms such as Blue Apron and HelloFresh have gained a reasonable level of popularity in home kitchens throughout the U.S., the UK, much of Asia/Pacific and the EU.  Customers subscribe to these services, which provide pre-portioned meal ingredients and recipes, and promise fresh, high-quality meats and produce that average about $10 per meal.  Consumers order their meal kits online, which are delivered by UPS or similar ground services in high-tech packaging that keeps raw ingredients chilled and fresh.  Demand was greatly spurred by the Coronavirus pandemic.  However, consumer demand for such services fell off after COVID subsided.
Supermarkets are responding aggressively to the meal kit trend.  For example, Walmart, HEB Grocery Company and Kroger are offering meal kits.  Reach-in coolers filled with attractively packaged, modestly priced meal kits are in high traffic areas in such stores.  Shoppers can grab and go, and quickly put together a fresh meal at home using recipe cards that are inside of the packages.  Alternately, shoppers can order these meal kits online, and then pick them up at curbside—a highly convenient way to organize tonight’s dinner without entering the store.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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