Home > Advertising, Branding & Marketing > Online Advertising Become More Targeted, Takes 36.8% Share of U.S. Advertising Market

Online Advertising Become More Targeted, Takes 36.8% Share of U.S. Advertising Market, Business and Industry Trends Analysis

After a surge in online advertising during the Coronavirus era, ads had slipped by early 2023, returning to massive but more normal levels. Recent changes in consumer privacy protection rules have also slowed online advertising. Both the online audience and the level of sophistication in online advertising continue to increase dramatically. Advertisers large and small have made the internet a significant part of their advertising strategies. Digital advertising in the U.S. during 2023 was a projected $263.89 billion, compared to $244.78 billion in 2022 according to eMarketer.

Digital marketing technologies, and the vast volume of personal data gathered on consumers and utilized in such advertising, has sparked deep concern about consumer privacy throughout much of the world. An enhanced degree of government regulation has resulted, particularly in the EU. This will be an evolving process in governments worldwide.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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