MOOCs, Massive Open Online Courses: Startups Seek Elusive Profits

It all started largely as experiments with the goal of enabling students anywhere in the world to attend lectures, as taught by some of the world’s leading authorities at Stanford University and MIT. To participate in these experiments, students did not need to be enrolled in the universities, they were not required to pay any fees or tuition, and they didn’t have to be anywhere near the Stanford or MIT campuses. Instead, courses were free and delivered online.

In the fall of 2011 at Stanford, three courses were made available as early versions of MOOCs (short for massive open online courses). The first was an Introduction to Artificial Intelligence by Sebastian Thrun and Peter Norvig. The professors were astonished to have 160,000 students enroll as news of the course went viral. An online course conducted by Stanford professor Andrew Ng drew 94,000 enrollees. Thrun quickly founded a MOOC startup called Udacity. Andrew Ng launched a competing MOOC called Coursera, in conjunction with Daphne Koller.

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