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Handset Makers Adopt Android, Push Advanced 3G and 4G Smartphones, Business and Industry Trends Analysis

For 2016, analysts at Gartner reported that 1.9 billion mobile phone units were sold worldwide.  The company also forecasted 1.9 billion unit sales for 2017.

Upstart competitors have been growing in the mobile handset business, particularly Micromax in India and Xiaomi in China.  However, this is a very difficult, highly competitive business.  Profit margins can be very thin outside of Apple’s enormously profitable iPhone business.  Microsoft took a serious leap into the realm of hardware with the $7.9 billion acquisition of Nokia’s handset business in April 2014.  However, by mid-2015, Microsoft was so disappointed in the results that it wrote off nearly all of the value of that acquisition and announced 7,800 layoffs in this unit.

 


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