Home > Apparel, Shoes & Textiles > Athletic Footwear Sales Soar/Athletic Shoe Industry Draws Endorsements from Top Athletes

Athletic Footwear Sales Soar/Athletic Shoe Industry Draws Endorsements from Top Athletes, Business and Industry Trends Analysis

Athletic shoes have long been sporting the names and endorsements of famous professional athletes, particularly basketball legend Michael Jordan. Nike’s line of Air Jordan shoes has been the top selling shoe brand of all time. Other athletes in the Nike stable include LeBron James, Kevin Durant, Giannis Antetokounmpo and Carmelo Anthony. This trend to sell a shoe under an athlete’s name is called “marquee footwear.”

A new twist to marquee footwear is that which sports a famous designer’s name instead of an athlete’s. Stella McCartney, a high-fashion designer and daughter of former Beatle Paul McCartney, began collaborating with Adidas in 2005 for hip athletic shoes and clothing. Another designer/athletic shoe partnership was that between traditional shoemaker Cole Haan and its former parent Nike. The combination resulted in a line of comfortable street shoes called Cole Haan Nike Air.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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