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Ad Market in China Booms, Business and Industry Trends Analysis

According to analysts at Asian advertising agency dentsu, China’s advertising spending was expected to reach $123.4 billion in 2023. Digital advertising was expected to grow by 6%-7% yearly through 2025 in China, with market share reaching 82% by 2025.

Among the biggest-spending brands on ads in China are global consumer brands such as Crest toothpaste, Colgate toothpaste, Head & Shoulders shampoo and Oil of Olay skin cream. Meanwhile, local providers of vitamins, nutritional supplements and cellular telephone service are also big spenders.

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